This Privacy Notice aims to announce a privacy policy of Tirathai Public Company Limited (“Tirathai”). and its affiliates which related to collection, use and disclose personal information through various channels which covers both online and offline. Your personal information will be collected, used and disclosed in accordance with provisions of the privacy law and other applicable laws and regulations. This Notice provide important information in the following area:

1. Objectives for Personal Data Collection

Tirathai will collect, use and disclose your Personal Data for management and administrative purposes in order to ensure that Tirathai is able to run the business with you appropriately, effectively and lawfully in order to fulfil obligation under contracts, to perform transactions, to provide a suitable products and services, to response to orders and requests, to improve quality of products and services or to pursue any other the legitimate interests of Tirathai.

In the event that consent provided, Tirathai may use personal information to analyse your preferences in order to forecast your favourite based on your profile analysis in order to offer you with a targeted content and advertisement

You are free to decide whether you will allow Tirathai to collect your Personal Data. However, please kindly note that if you decide not to provide your Personal Data, you may not be able to earn some certain benefits i.e. Tirathai may have insufficient information to entering into a contract with you or perform our obligations or commitments in some circumstances.

Now therefore, Tirathai would like to inform about the objectives of collecting, using and disclosing your Personal Data as follows:

  • To identify of your identity;
  • To create personal account or membership;
  • To consider and forecast your favourable in products and services;
  • To conduct surveys related to products and services;
  • To customise our Website and its content to your particular preferences;
  • To be a communication channel;
  • To establish, exercise or defense of legal rights or claims as necessary;
  • To comply with law and regulation or lawful requests by public authorities or where otherwise required or permitted by applicable laws, court orders, government regulations, or regulatory
  • authorities whether regional or international;
  • To pursue Tirathai legitimate interests, for example to prevent fraud or reporting potential crimes.

2. Collected Data

For objectives as specified above, Tirathai is required to collect, use and disclose your Personal Data according to the purpose of each transaction which includes, but not limited to the following information:

  • Personal details such as name, surname, photo, gender, birthday, ID number, passport number, and resident country;
  • Contact information such as address, email, contact number;
  • Technical information such as IP address, cookies, access devices, location while using the website;
  • Satisfaction information as provided by you;
  • Public social media information;
  • Any other information you willing to provide.

3. Retention

Your personal information will be collected for as long as necessary to satisfy the purposes for which your personal data has been collected. For example, if you preferred to receive information through our online channel, Tirathai will collect data related to your transaction and will keep such information as long as necessary to achieve the transaction or in case you subscribed for (“Tirathai”)’s newsletter, your information will be collected and used until you unsubscribed or notify us that you no longer want to receive newsletter.

4. Accessing website

Tirathai is obliged to retain your computer traffic data, for at least (90) days from the date you entered into Tirathai’s website. However, Tirathai will not use such data to analyze consumption behavior or conduct market research without your explicit consent.

5. Cookies

Cookies are small text files that are stored on your computer's browser or devices when you connect or visit Tirathai’s website to navigate you through our website, deliver user friendly and more personalized service to you. However, Cookies will not collect information stored on your computer.

Tirathai uses Cookies to learn more about how you interact with the content on our website in order to give you more satisfaction when using our website. Cookies will remember browser you use and installed during the time you are in our website. In addition, Cookies remember your preferences such as languages used and regions and automatically settings when you return to our website. Some of Cookies are session Cookies and some are Persistent Cookies which will be stored on your computer for a longer period.

For certain operations, Tirathai will use third party services provider, for example, tracking and analysing statistical use and information of users of the Tirathai website in order to customize our website according to your individual interests and manage content on the website.

Tirathai will not use Cookies to collect personal information. If you do not want to accept Cookies you may choose to decline Cookies or block Cookies sent by Tirathai or third-party service providers by changing the settings in your browser - more information on Help menu of your browser. However, most of browsers accept Cookies automatically. If you do not wish to accept cookies, you may have to constantly block or delete cookies.

You can go to www.allaboutcookies.org for more information about how to refuse or delete Cookies from your computer or devices. You can find more information about the Cookies collected in mobile phone and how to refuse or deleting Cookie on your mobile phone user manual. Even though you refuse to accept Cookies from, you can still visit our website, but some operations may not be correct or not as good as it should be.

6. Your Rights

As a Data Subject, you have the rights as following:

  • To withdraw consent for the collection, use or disclose Personal Data;
  • To request access to and obtain copy of your Personal Data or to request the disclosure of the acquisition of your Personal Data obtained without consent;
  • To request to obtain Personal Data and request for transferring Personal Data to third party if it can be done by the automatic means;
  • To object the collection, use or disclosure of the Personal Data;
  • To request to erase or destroy Personal Data, or anonymise the Personal Data to become the anonymous data;
  • To request to restrict the use of Personal Data;
  • To request to update, complete and not misleading of Personal Data collected.

You can exercise your rights by sending Tirathai an email or sending a written notice to Tirathai, or equivalent details requested. Tirathai will be processed such information received in accordance with, and to extent permitted by applicable laws.

Please note that Tirathai shall retain our rights under the laws to reject your request in certain circumstances. If Tirathai decided to reject your request, you will be notified the reason for such rejection. Tirathai will try our best, also with considering technical capabilities to satisfy you with how we process your Personal Data. However, if you have unresolved concerns, you can complain to Tirathai or proceed further to the Data Protection Authorities.

7. Protection of Personal Data

Tirathai determines to protect your Personal Data with our security standard and will provide appropriate safeguards to protect your Personal Data in order to ensure that Personal Data will be legally and appropriately collected, used or disclosed.

8. Changes to Privacy Notice

Tirathai reserves the right to make changes to this Notice to be appropriate and in accordance with the laws. Please frequently check to see any update or change to Tirathai’s Privacy Notice.

9. Contact

In case that you have any enquiries or would like to exercise your rights or need any help regarding to your Personal Data, please send email to ir@tirathai.co.th by indicating your purposes and provided us with your personal information together with an evidence to verify your identity. However, Tirathai may ask for additional relevant documents or may reject your requested if Tirathai received insufficient information.